The Customer Experience Podcast 142. Don't Just Personalize, Get Personal w/ Kristina Jaramillo
Jun 15, 2021
48:18
When marketing speaks to one-to-many, we’re addressing industries. When we speak to one-to-few, we’re addressing personas. But personal relevance in one-to-one messaging means that we speak to how unconsidered gaps will affect that individual specifically.
In this episode, I interview Kristina Jaramillo, Founding Partner at Personal ABM, about the difference between personalized and personal ABM — and why the key is CX.
Kristina talked with me about:
- What putting the customer first really means
- How you should be using LinkedIn
- Personalized vs. personal ABM
- Who to target and how to target them
- The relationship between ABM and CX
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.
In this episode, I interview Kristina Jaramillo, Founding Partner at Personal ABM, about the difference between personalized and personal ABM — and why the key is CX.
Kristina talked with me about:
- What putting the customer first really means
- How you should be using LinkedIn
- Personalized vs. personal ABM
- Who to target and how to target them
- The relationship between ABM and CX
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.
Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.