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The Dept. w/ Omar El-Takrori
Over 40? Here’s How to Build Your Personal Brand (Start Now!) | #TheDept Ep. 51
Nov 13, 2024
Mike Zuber, a successful real estate investor and content creator, shares valuable insights for people over 40 looking to build their personal brand. He emphasizes that it’s never too late to leverage life experiences for impactful content. Mike discusses the importance of authenticity in unedited content and the potential of community engagement in content creation. He encourages using personal narratives to foster genuine connections and outlines ways to monetize life experiences through storytelling, giving practical tips on branding and investment strategies.
47:47
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Quick takeaways
- Building a personal brand after 40 harnesses valuable life experiences and authenticity, which resonates deeply with audiences seeking genuine connections.
- Creating content without excessive planning encourages a raw, relatable approach, fostering community engagement and allowing for growth through audience feedback.
Deep dives
Building a Personal Brand After 40
Starting to build a personal brand after the age of 40 is not only feasible but highly beneficial. Those in their 40s often have rich life experiences, knowledge, and passions that are valuable to share. Creating content centered around these life experiences can resonate with others who may be in similar situations. The speaker emphasizes that it’s important not to get discouraged by early results; instead, focus on the purpose of sharing and contribution, which can eventually lead to building a community.
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