E285 | Betting on Yourself: Wistia’s Bold Pivot From Video Hosting to a Multi-product Platform with Chris Savage

Today on the show, we have Chris Savage, CEO and co-founder of Wistia, a leading video marketing platform.

In this episode, Chris shares insights from Wistia’s journey—from a video hosting platform to a comprehensive suite of video tools. He discusses the impact of COVID on video adoption, how Wistia navigated major strategic shifts, and why betting on yourself is often the best investment.

We also dive into AI’s evolving role in video creation and editing, the importance of onboarding for retention, and why success isn’t always about massive numbers but rather delivering value at the right moment.

Mentioned Resources

• Wistia
• Talking Too Loud with Chris Savage
• Ep 45 | How Wistia’s creative brand voice helps them retain their customers

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.