Slap Chop: Stop Having Boring Marketing, Stop Having a Boring Life!

What is puffery? How can you use it in your B2B content?

In the mid-2000s there was a King of Puffery. 

He soared into our lives as the SHAM-WOW guy. 

But his tour-de-force was the SLAP-CHOP. 

His name was Vince Offer, and he changed infomercials (and quite literally our lives) forever. 

In the first episode of REMARKABLE, we examine his use of puffery in the SLAP-CHOP commercials and how you can use it in your B2B marketing. 

Stop having a boring tuna, stop having a boring life! 

Let's slap those marketing troubles away and chop up some B2B marketing and content morsels for all to enjoy.

Key Quote

"There’s an opportunity to do this (for B2B companies). It’d be super interesting if I went on LinkedIn and there was a video from a technology company I follow and it was a fun, infomercial style video instead of a boring product demo…Just to engage with the audience in a different way. I think there’s an opportunity for that.” - Colin Stamps

Time Stamps

*[1:38] What’s the Slap Chop?

*[3:33] Who is Vince Offer?

*[3:50] The magic of infomercials

*[4:55] Why Vince Offer’s marketing technique works

*[6:23] The use of exaggeration or “puffery” in marketing

*[7:07] Remarkable Technique of the Week: Puffery. Why does puffery in marketing work?

*[8:37] How to frame the Before / After in your marketing 

*[10:08] Other marketing examples of puffery in B2B and B2C

Links

Watch the Slap Chop Infomercial

Read the Fair Trade Commission Act

About the Show

Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. 

In today’s episode, you heard from Ian Faison (CEO of Caspian Studios), Dane Eckerle (Head of Development), Colin Stamps (Podcast Launch Manager), Anagha Das (B2B Content Marketing Manager), and Meredith O’Neil (Senior Producer). Remarkable was produced this week by Meredith O’Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

Create something remarkable. Rise above the noise.