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Let's Talk About Brand

Let's Talk About Brand with Dani Wallace

Mar 23, 2025
46:49

Today's guest is The Queen Bee herself, Ms. Dani Wallace! 


Dani is a speaking coach who runs the I Am The Queen Bee community and The Big Festoon event. 


She delivers confidence. She delivers encouragement. She delivers badassery. But what she truly delivers, at the root of all she does, is to deliver the message that success can feel safe.


Her event, The Big Festoon, certainly does that. Her community does that. She's even got a documentary film, “The Festoon Effect,”  about what she does and the message she's spreading.


Dani definitely comes across as someone who is fully confident in the value of her own message and in her own authority to do what she's doing out here–but, as you'll hear, she's just like the rest of us deep down. She experiences self-doubt and energetic crashes. But she also recognizes the importance of the message she’s here on this earth to deliver, and the empowerment the sense of community she creates brings to others.


In this episode:

  • The council estates of Preston
  • Traveling the world as a performer
  • Call center training
  • Domestic abuse and homelessness with two children under the age of two 
  • “Life is either going to continue happening to me or I'm going to happen to life.“
  • Gigging singer to early live-streamer (and mascara seller!)
  • “Show up, wise up, rise up”
  • Safety in success
  • Sharing her learnings
  • An “overnight success” 10 years in the making
  • Overcoming daily self-doubt
  • Creating what she needed most via The Big Festoon
  • “I’m really famous…”
  • Fly Anyway Foundation
  • Collaborations
  • Releasing her own film
  • Smashing the patriarchy
  • Telling your story while bringing actual value to the world
  • Creating that “joy space” that helps cement actual learning
  • Owning her origin story without leaning on it
  • The one thing about Dani’s energy you’d never guess!


Find Dani:

Instagram

“The Festoon Effect” documentary


❤️


Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand


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