S3, Ep 3: Psychological Warfare, Astroturfing, and Another Tobacco-Oil Connection

14 snips

Jan 28, 2020

Exploring the transition of Daniel Edelman from WWII psychological warfare to revolutionizing marketing strategies for tobacco and Big Oil. Unveiling manipulative PR tactics used by a firm to distort perceptions on smoking and climate change. Delving into Exxon and API's role in shaping climate change opinions and the oil industry's deceptive PR campaigns.

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ANECDOTE

The Twin Guarantee

Edelman used the "twin guarantee" campaign with Tony home perms.
The campaign featured twins, one with a salon perm and one with a Tony perm, challenging customers to spot the difference.

INSIGHT

Lobbying PR

Edelman innovated PR by incorporating lobbying.
He successfully used this tactic against salon owners opposing home perm kits.

ANECDOTE

Astroturfing

Edelman created astroturfing.
This involves creating fake grassroots groups to support corporate interests disguised as public activism.

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