Navigating the Social Media Upheaval

CMOs and CCOs dealing with a social media landscape that’s more fluid than ever are asking themselves and their teams: “What’s the big picture, and how do we prioritize our social media efforts?” 

On this episode of #Hashtags, Gartner social media expert Claudia Ratterman unpacks the complexities of the social media landscape, focusing on consumer insights and shifting behaviors. She also goes into potential TikTok ban, its impact on influencer marketing, and changes to Meta's policies that could affect brand safety.

CMOs and digital marketing leaders will hear about strategies to future-proof their efforts by staying agile and informed, as well as gain actionable insights to maintain a strong social media presence and keep their marketing strategies effective.

Claudia Ratterman is a director analyst for Gartner for marketers, based in Los Angeles, California. For the last 16 years, Claudia has been helping brands achieve business results by providing actionable, objective insight around social media marketing.