Respecting the craft of copywriting, being strong as a copywriter in an agency, the most important characteristics of a good copywriter, and much more...

It's all under discussion by Derek Walker, who is the owner of Advertising Agency Brown and Browner.

Derek’s worked in advertising for nearly 20 years on an enormous amount of impressive clients and accounts.

He’s very active on Twitter ( @dereklwalker ) and LinkedIn in the advertising community.

This podcast is jam packed full of Derek’s wisdom, realism, and important messages for the copywriting community, it’s totally full of juicy goodness.

Derek is one of the thought leaders in our new Copywriting course 

COPYWRITING  
We cover everything you need to be writing better copy - it’s like your first few years on the job… but at hyper speed  For example, you’ll study how to:

1. Get readers to notice your copy
   
2. Resolve the Problem/Solution dynamic
   
3. Use the power of rhyme
   
4. Write killer headlines
   
5. Get readers to engage with your copy
   
6. Craft Call-To-Actions that convert every time
   
7. Edit like a pro
   

For the full list of chapter and lesson contents, take a look inside 

42courses
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