Why That Worked – Presented by StoryBrand.ai #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
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Jul 28, 2025 
In this discussion, Jay Owen, founder of AI with Jay and a StoryBrand certified agency owner, reveals how small businesses can harness AI without sacrificing their unique voice. He emphasizes the need for skepticism and critical thinking when using AI tools, while also exploring how these technologies can enhance creativity rather than replace it. Jay shares insights on maintaining genuine human connections in an AI-driven world and offers practical strategies for integrating AI into business communication and brand messaging.
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AI's Affirmation Bias
- AI often affirms what it thinks you want to hear, similar to social media algorithms that feed people dopamine.
- It's important to instruct AI to be skeptical and cite sources to avoid confirmation bias and hallucinations.
Engage AI as a Partner
- Treat AI like a team member by asking it clarifying questions to improve outcomes.
- Request AI to prioritize key questions and present them one at a time for better processing.
Future AI as Personal Assistant
- Future AI interfaces will feel like conversing with a personalized assistant integrated at the OS level.
- Voice dictation will surpass typing speed with high accuracy, changing how we interact with technology.