The Spirit of Your Business

The podcast episode explores the concept of the spirit of your business, where your business is seen as an entity with its own spirit. The speaker explains how this idea was inspired by Elizabeth Gilbert's book 'Big Magic,' where Gilbert talks about creative projects having a life of their own. The primary insight is that working with the spirit of your business can provide valuable guidance and help in making business decisions. The spirit of your business is described as accepting and loving you unconditionally and always communicating with you through insights, serendipities, and future glimpses.