In a saturated market, the confident choice is the most appealing one. Being bold enough to stand out is what will set you apart from the sea of competitors. Learning how to make decisions flexibly, but definitively, is the fastest way to kickstart your company.

In this episode, I explore the strategies you can use to signal your brand is worth the plunge. Details on pricing, the experimental campaign method, and the psychology behind payment plans: all of these add up to create the customer experience that can make or break your business.

#BusinessTips #Innovation #RuleBreaker #Mindset #Marketing

CHAPTERS:

0:00 - Make Your Own Rules

1:00 - Run Experiments, Not Campaigns

1:30- Let’s Talk About Price

2:30- Utilizing Payment Plans

279: Guest Matt Ufford – Hail Caesar, The Coen Bros, and the Super Bowl