Connection Accepted Forget Twitter & TikTok. The Real Opportunity is LinkedIn.
15 snips
Oct 24, 2025 
In this engaging conversation, Peter Walker, Head of Insights at Carta, shares his journey to building a massive LinkedIn following. He emphasizes the importance of data-driven content instead of traditional metrics like signups. Peter explains why personal accounts outperform company pages and reveals the art of choosing relevant topics for B2B engagement. With insights on growing an audience, the pitfalls of overselling, and practical posting strategies, he offers a refreshing view on leveraging LinkedIn effectively for brand affinity.
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Early Silence Before Viral Spikes
- Peter described the early months of posting where most content got silence rather than rejection.
- He posted consistently for months before seeing viral spikes and audience growth.
One Person Can Run A Data Insights Engine
- You don't need a big team to publish data-driven visuals; one person can run the end-to-end process.
- Use tools like Tableau and Figma to scale visuals and templates efficiently.
Build A Repeatable Content Production System
- Productize your content creation by scheduling regular time to make graphics and writing instead of waiting for inspiration.
- Use a repeatable pipeline: clean data → build chart → snapshot into template → write hook and post.