Why does marketing feel… weird right now? 😵‍💫 Budgets are tight, algorithms won’t sit still, AI is everywhere, and juniors are somehow expected to be CMOs. So how are marketers actually coping—and still shipping great work?

In this episode, we’re joined by Dan & Alice, co-hosts of Work Is Weird Now, for a brutally honest chat about staying sane, creative, and effective when the ground keeps moving.

We get into:
✅ Boundaries > burnout: muting, blocking, and setting “rules for scrolling” so you can actually think
✅ “Certainty theatre” vs. test-and-learn: how to make the case for experiments when leadership wants guarantees
✅ The junior trap: why you still need senior thinking, horizon-scanning, and context (and what’s fair to expect from juniors)
✅ In-house, agency & community: finding the support system that keeps you sharp (and human)
✅ AI without the eye-roll: practical ways to use it without losing your voice—plus what new tools mean for real creativity
✅ Events, content, and the attribution mirage: measuring what matters when not everything can be measured
✅ Coping tactics that actually help: small wins, shipping momentum, and protecting your creative time

If your job currently requires equal parts strategy, creativity, and emotional resilience, this one’s for you. 🎧

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

EP-351 | Fled Iran’s Revolution & Built a Bakery Empire in India | L’Opéra Founders