What’s to Become of “Sports Twitter”?

As we settle into the new year, the phrase “deer in headlights” feels like an apt description for the state many members of “sports Twitter” currently find themselves in. More than two years after Elon Musk took over Twitter, now known as X, the platform has become an increasingly unpleasant space for sports conversations. While many users have already migrated to other platforms like Threads and Bluesky, plenty more are staying put—unhappy with the current state of affairs but reluctant to abandon the communities they’ve carefully curated and built.

Today, we’re joined by three guests who have been notable contributors to the sports Twitter community for more than a decade. TJ Adeshola (X, Instagram) formerly oversaw sports partnerships at Twitter, Reeta Hubbard, aka “The NFL Chick” (Bluesky, X), is a longtime sports commentator currently hosting Gridiron Gals, and Jason Concepcion (Bluesky, Instagram, X) is the Emmy-winning host of Six Trophies. They spoke with David Dennis Jr. to reflect on the glory days of sports Twitter, explore how and why it took a turn for the worse, and discuss where the community goes from here.

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