On Your Terms® 125. Why You Feel Burnt Out on Social (+ How to Fix It) [ft. Video Marketing Coach, Natasha Samuel]
For the next couple of weeks, I’ll be running what I call Online Marketing Summer School. We’re going to be revisiting some past episodes geared toward helping you level up (or kick-off) your online marketing strategy! We’re kicking things off with one of my favs: an interview with Natasha Samuel of The Shine Online Podcast!
Natasha Samuel is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses... well, shine online. Through intensive strategy days, digital resources, and education, Natasha helps you build your brand on the gram with a video strategy that is fulfilling and fun - without the overwhelm.
Natasha is a social media genius. She breaks down Instagram in such a refreshing, relatable way. Her whole approach is about finding the social media strategy that's actually sustainable for you, no matter how busy your work or life can get. She also believes social media should reflect your personal values, and doesn't advise compromising any of that for quick growth. We talk about overwhelm, content batching, nailing your Instagram bio, and her three-part follower journey (which is going to blow your mind)!
In this episode, you’ll hear…
- Why Instagram is a great place to market your business
- Growing a community on Instagram
- Struggling to balance personal and business content
- The various surfaces of Instagram and what to post there
- Tips for writing captions
- Using Instagram to direct people to other platforms
- The 3-step follower journey
- Tips for batching and consistency
- How to iterate on your strategy
- Tips for people burnt out on social media
- Navigating social media during hard times
If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!
Click here to find the full show notes and transcript for this episode.
RESOURCES:
- shinewithnatasha.com/video
- Natasha’s LinkTree
- Shine With Natasha on YouTube
- Instagram: @shinewithnatasha
- Episode 24. Why You Should Treat Your Clients the Way Olive Garden Does
- Episode 25. Creating Brand Loyalists 8 Future Buyers
CONNECT:
Mentioned in this episode:
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