How to Land Clients as a New Fractional CMO: A Behind-the-Scenes Coaching Call

Struggling to land your first clients as a Fractional CMO? You’re not alone -  and this episode will show you exactly how to fix it.

I’m coaching listener Deanna Keffer live on the podcast. After 20 years in corporate marketing, she made the leap into the Fractional CMO world and immediately ran into the same roadblock so many new Fractionals face: how do I actually get clients?

Inside this episode you’ll learn:

• Why applying for jobs won’t get you Fractional CMO clients (and what to do instead)
• How to position yourself so people take you seriously and your online presence actually sells your expertise
• The exact outreach strategy I used to land my first clients — and how you can copy it
• What boundaries to set early so you don’t slide back into execution or burn out in your new role

If you’re looking to land your first (or next) Fractional CMO clients, this episode will give you the exact steps you need to take.

And if you don’t want to figure it out on your own?

That’s exactly why I created Fractional CMO School. It’s my 6-month coaching program + community where you’ll get the playbook, the support, and the push you need to confidently step into the Fractional CMO role and start signing high-ticket clients.

🎓 Learn More → Fractional CMO School

Email templates: Fractional CMO Sales Email Templates — The CMO Office