Why Omnichannel is King, and Best Times to Post on Social Media

The Nonprofit Alliance recently said, “Consumers are spending more at the gas pump and the grocery store and so they're not increasing their philanthropic spending.” What exactly does this mean for fundraisers? How will this affect donor behavior? What strategies will allow us to fulfill our mission? This week, Nicholas Hedenkamp, an insights consultant at Pursuant, joins us to chat about ways fundraisers and marketers can connect with donors using an omni-channel approach that ensures a compelling constituent experience. Implementing consistent messages across online, phone, in-person, and direct-mail channels creates a seamless experience for your constituents to connect with your story. As inflation looms and prices continue to skyrocket, it’s more important than ever to consider careful communication with your supporters and advocates. Last but not least, we explored the best times to post on social media. The results may not surprise you, but are interesting nonetheless. As an increasingly important channel for brand awareness, reaching your audiences on social media at the optimal time is key.