Privacy Sandbox on Android is out and it looks good. But there's still a lot of questions about how advertisers, ad networks, and MMPs will work together.

If the industry can't find a way to innovate in tandem, we risk having confusing data and unclear insights from marketing campaigns that won't enable proper measurement or optimization.

In this episode of the Growth Masterminds podcast, we chat with Singular product manager Jonathan Chen, who's working on ways of solving Privacy Sandbox on Android for the industry, including how we can ensure that we don't get siloed attribution (where multiple ad networks claim credit for a conversion and advertisers don't know whether they should credit one, or both, or neither) and coordinating aggregation keys so that advertisers, ad networks, and measurement partners can make sense of the aggregated privacy-safe data Google will be releasing.

We chat solutions, integrations, results ... and what still needs to be figured out.

Ep 22: The Butcher's Masquerade | Ch 38- 49