Singletrack

Matt Feldhake | Cocodona 250 Reflections, Aravaipa Running, Livestreaming Trail Races

May 9, 2023

01:14:17

Text us your thoughts about this episode or ideas for future episodes!

Matt Feldhake is the Marketing Director for Aravaipa Running. Matt joins the podcast to discuss visions for Cocodona 250, the progress made around live-streaming events in our sport, and pitching trail running to different audiences.

Discounts:

Aravaipa Running - use code Singletrack10 at checkout on Ultrasignup for 10% off registration to one of their Flagstaff Sky Peaks races on 10/7.
Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

(1:37) - vision for the Cocodona 250
(7:44) - fan interest in 200+ mile race
(15:44) - early lessons from the Cocodona 250 livestream
(21:32) - Flagstaff livestreaming scene
(30:31) - the rewards, complexity of Cocodona 250 livestream
(34:28) - why Aravaipa is excied about and invested in livestreaming events
(44:29) - guessing at the future of trail running livestreams
(48:53) - trail running media inspiration
(53:01) - UTMB discussion, trail running events landscape
(60:50) - marketing the sport of trail running

Links:

Additional Episodes You May Enjoy:

#184 - Fred Abramowitz - Run Rabbit Run | Casual Ultrarunning Fans, Prize Money, Sponsorship Blueprint
#60 - Chris Chavez | Citius Mag, Building A Running Media Company, Creating Running Fans
#26 - Sam Parsons | How To Build A Trail Running Team

Support the show