Singletrack Matt Feldhake | Cocodona 250 Reflections, Aravaipa Running, Livestreaming Trail Races
May 9, 2023
01:14:17
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Matt Feldhake is the Marketing Director for Aravaipa Running. Matt joins the podcast to discuss visions for Cocodona 250, the progress made around live-streaming events in our sport, and pitching trail running to different audiences.
Discounts:
- Aravaipa Running - use code Singletrack10 at checkout on Ultrasignup for 10% off registration to one of their Flagstaff Sky Peaks races on 10/7.
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Timestamps:
- (1:37) - vision for the Cocodona 250
- (7:44) - fan interest in 200+ mile race
- (15:44) - early lessons from the Cocodona 250 livestream
- (21:32) - Flagstaff livestreaming scene
- (30:31) - the rewards, complexity of Cocodona 250 livestream
- (34:28) - why Aravaipa is excied about and invested in livestreaming events
- (44:29) - guessing at the future of trail running livestreams
- (48:53) - trail running media inspiration
- (53:01) - UTMB discussion, trail running events landscape
- (60:50) - marketing the sport of trail running
Links:
Additional Episodes You May Enjoy:
- #184 - Fred Abramowitz - Run Rabbit Run | Casual Ultrarunning Fans, Prize Money, Sponsorship Blueprint
- #60 - Chris Chavez | Citius Mag, Building A Running Media Company, Creating Running Fans
- #26 - Sam Parsons | How To Build A Trail Running Team