Dr Olivia Ahn, Co-Founder and CEO of Planera on Creating Sustainable Products and the Role of FMCG

The business

• [01:00] What made you become an entrepreneur and how did you come up with this idea? 
• [03:54] How is your product different from what other organic products are doing in the market?
• [05:00] Why aren’t any of the big FMCG brands doing anything like this?

The process

• [07:55] What was your process from concept to production?
• [10:27] Did you do market validation whilst testing the product?
• [13:23] Why did you choose to sell directly to customers?

The Insights

• [22:23] What has been the hardest part of the journey?
• [23:17] What were some of the biggest mistakes that you think you could have avoided?
• [24:26] What was your larger vision when you thought about creating this company?
• [29:06] - How did you go about building and engaging your early adopter community?
• [30:14] What stage is your company in right now?
• [31:46] How do you keep on top of what you need to do and ensure you don’t burn out?

Company: Planera

Books:

Traction