The Best One Yet

🥃 “Negroni Hotel” — Death & Co’s hotel chain. Costco’s 9am DINK hour. Apple acquires Intel? +Ad-supported Toilet Paper

12 snips
Sep 29, 2025
Death & Co. is transforming the cocktail scene into a boutique hotel chain, embracing an anti-brand strategy for unique experiences. Meanwhile, Apple is eyeing Intel for a potential acquisition to boost chip manufacturing in the U.S. Costco's recent early access for members has driven a surge in upgrades, tapping into the trend of paying for exclusivity. Plus, K-pop bands are becoming lucrative investment opportunities, while ad-supported toilet paper is a bizarre new frontier. Don't forget to vote for your favorite bear in Fat Bear Week!
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ANECDOTE

Ad-Supported Toilet Paper Example

  • In some Chinese public restrooms, users must scan a QR code and watch ads to access toilet paper.
  • After watching, a mechanism dispenses only three sheets, or you must watch more ads to get more.
ANECDOTE

From Bar To Hotel Chain

  • Death & Co. founders pivoted from two East Village bars to launching hotels after 20 years building craft-cocktail credibility.
  • They plan to fund expansion by letting customers invest in hotels and receive perks tied to contributions.
INSIGHT

The Anti-Brand Brand

  • Death & Co. will create hotels without using a single unified brand name for each property.
  • They prioritize local authenticity over centralized branding to preserve uniqueness at each location.
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