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Not Investment Advice

127: Grayscale vs. SEC, Instacart & Klaviyo IPOs, How Stock Exchanges Work, TikTok’s Spotify Competitor

Aug 30, 2023
Grayscale vs. SEC court ruling for GBTC conversion into ETF. Instacart's advertising tactics, strategies of supermarket chains. Valuation and IPO prospects of a profitable business. Evolution and influence of stock exchanges. TikTok Music's potential impact on the music industry. Nostalgic conversation about childhood TV shows and books.
01:14:43

Podcast summary created with Snipd AI

Quick takeaways

  • Instacart's success in the online grocery delivery market highlights the power of targeted advertising using first-party data.
  • Stock exchanges have become more powerful than banks due to their control of the derivatives market and their influence in indexation.

Deep dives

Instacart's Revenue Model and Success

Instacart, an online delivery platform for groceries, has turned profitable and is a dominant player in the market. They have implemented a successful revenue model by adding a margin on top of grocery items, along with delivery fees and tips. Approximately 30-40% of their revenue comes from advertising. Instacart utilizes first-party data collected from customers to target advertising, similar to how grocery stores promote brands within their physical stores. With the IPO valuation estimated to be around $13 billion, Instacart's success highlights the growing demand for online grocery delivery services and the power of targeted advertising using first-party data.

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