Episode 100: Turn Fans Into Customers with David Meerman Scott

Today on the Leadership Podcast, Bradley and David discuss how to turn fans into customers AND customers into fans.  The simple method? Share what you’re passionate about!

David Meerman Scott spotted the real-time marketing revolution in its infancy and has written 12 books about it including The New Rules of Marketing and PR, with more than 500,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them.

Ready to create fans AND customers? Listen now!

Learn more about David when you visit https://www.davidmeermanscott.com/.