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PLUS good news about a health care strike in Oregon!
We emerge from the vapor haze of a high school bathroom (how are these kids blowing PERFECT smoke rings??) to tell the tale of two Stanford grads who did what every single-celled-business-ameoba-boy dreamed of doing but was too scared to actually commit to doing - MAKE SMOKING COOL AGAIN!! They undid decades of work by doctors and public health advocates and turned millions of kids who would have never smoked a traditional cigarette into nicotine dependent freakazoids. CA-CHING!!
Riddled with RAGING CASES of silliconvalleyitis, Juul's founders market their powerful nicotine delivery device straight to kids while the FDA was taking a well-deserved half-decade nap. They BLITZSCALED their way to a $38billion valuation and made like 50 people a lot of money.
But of course, after the BLITZSCALE comes the HYPERFLOP...
Research:
The Devil's Playbook by Lauren Etter
Commonwealth of Massachusetts v. JUUL Labs
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