Listening with Markers: Making Strategy Stick through Visual Storytelling with Lindsay Wilson

In this episode of the Surfacing Leaders podcast, host Marc Koehler welcomes Lindsay Wilson, co-founder and CEO of Ink Factory Studio, to explore how visual storytelling transforms communication and leadership.

Lindsay shares her journey from military base beginnings to becoming a leader in visual note-taking and collaborative communication. She explains how visuals—what she calls “modern-day pictograms”—cut through noise, build clarity, and help leaders align teams across generations, cultures, and learning styles.

Throughout the conversation, Lindsay reveals the high-level skills her team uses in real time—active listening, synthesizing, and visual hierarchy—to turn complex ideas into engaging visual summaries. She also offers practical advice for leaders to bring visual thinking into everyday meetings, even without a professional artist in the room.

Listeners will discover how visuals are not just “pretty pictures” but powerful tools for understanding, retention, and connection. Whether it’s a high-stakes strategy session or a quick team huddle, Lindsay shows that showing—rather than just telling—can make all the difference.

The episode concludes with a powerful takeaway: listen to understand, not to respond.

Learn more about Lindsay and Ink Factory Studio at inkfactorystudio.com, connect with her on LinkedIn and follow their work on Instagram: @inkfactorystudio