I’ve been of Nir’s work starting with his first book “Hooked” that really dove into how to lock in behaviors and how companies get people to repeat behaviors. The second was “Indistractable” which has been very powerful since like most people, I get distracted! It was great to dive into the science, strategies, and tactics to help you improve your attention, not get distracted, and get work done that matters! 

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit Forming Technology” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”

He is the author of two bestselling books, Hooked: How To Build Habit Forming Products and Indistrcatable: How To Control Your Attention & Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.

Indistractable received critical acclaim, winning the Outstanding Works Of Literature Award as well as being named one of the Best Business and Leadership Books Of The Year and one of the The Best Personal Development Books Of The Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, Harward Business Review Time Magazine and Psychology Today. 

Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify), Kahoot, Canav, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App and Sunnyside. 

IN THIS EPISODE YOU’LL LEARN:

=> Distraction is not something that happens to us it is an action that you took. 

=> Shocking data about how much of your distraction comes from an external trigger (ping, ding or ring of your phone, or people)!

=> We get distracted not by what is happening outside of us but rather because whats happening inside of us. 

=> What REALLY motivates us (it’s not what you’ve heard over and over again)!

=> How boredom, loneliness, fatigue, anxiety, stress, are the true culprits of our distraction. 

=> How food is a big distraction from internal triggers and how diets, fitness, and lifestyle have a lot in common with productivity. 

=> Time management is really  ____________. 

=> What you should and shouldn’t be doing with e-mail and meetings. 

=> Why to do lists are one of the worst things that you can do for productivity. 

=> How to turn your values into time and a powerful schedule that will help you achieve the most you ever have. 

=> Control the inputs, not the outputs. 

=> Why not scheduling important relationships is one of the biggest mistakes you’re making.

=> Real strategies that work on how to hack back on external distractions that are throwing you off and making your day busy and not productive. 

=> The 3 pacts that will have you performing  at levels you’ve never experience before. 

=>  Nir and Luka get vulnerable and share what they have implemented to become more indistractable. 

=> Why changing your environment, hiring mentors, and finding a tribe can be a superpower. 

=> How to create an indistractable workplace. 

LINKS & RESOURCES:

Nir's Site: https://www.nirandfar.com/

Book: Indistractable  https://a.co/d/3Ndjbrl

Book: Hooked https://a.co/d/iVUe8Jk

Luka’s Courses & Workshops  www.LukaHocevar.com

Vigor Life Podcast  https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug

Luka's YouTube  https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber