This is the first of a 4-part miniseries with Dr. Daniel Crosby, Chief Behavioral Officer at Orion and host of Standard Deviations podcast. We are joining forces because selling successfully requires combining art and science. Right brain and left brain.
In this episode, Dr. Daniel Crosby and I discuss 3 behavioral biases:
- Mere Exposure Effect: our tendency to develop preferences for things simply because we are familiar with them
- Loss-Aversion Bias: a cognitive bias that describes why the pain of losing is psychologically twice as powerful as the pleasure of gaining
- Status Quo Bias / Inertia: aversion to change
About Dr. Daniel Crosby
Dr. Daniel Crosby is a psychologist, behavioral finance expert, and New York Times bestselling author who helps organizations understand the intersection of mind and markets.
He is also a father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.
Resources mentioned in this episode:
Book: The Behavioral Investor
Book: Alchemy
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