Larry Keeley has worked for over four decades as an innovation scientist. He helped pioneer the specialized field of innovation effectiveness and has taught thousands of Masters and PhD innovators both at Kellogg's MMM Program and at Chicago's highly regarded Institute of Design. He is now an independent innovation researcher, working on pioneering new tradecraft. For show notes and transcript visit: https://kk.org/cooltools/larry-keely-innovation-scientist/ If you're enjoying the Cool Tools podcast, check out our paperback book Four Favorite Tools: Fantastic tools by 150 notable creators, available in both Color or B&W on Amazon: https://geni.us/fourfavoritetools