Cyrus Oshidhar on Handcrafting Irreverence

Labeled as the creator of pop culture in India, Karthik is joined by the Creative Director at Bawa Broadcasting, Cyrus Oshidar. In this conversation, Cyrus talks about his time at MTV in the '90s and discusses his other major project known as 101India where shares the undiscovered stories in the subcultured land of India. He also shares his opinion on how brands are embracing pop culture nowadays as compared to the earlier times. Tune in.

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