464: Creating a recipe for innovation success – with Shawn Houser-Fedor
Nov 20, 2023
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Shawn Houser-Fedor, R&D Senior Director at Hershey, shares how InnovationOps helped Hershey achieve innovation at scale. They discuss the benefits of working at Hershey, implementing an information management tool, prioritizing projects and gate reviews, and the tension between divergence and convergence in innovation.
Implementing innovation ops at Hershey has resulted in increased efficiency, better collaboration, and successful new products.
Hershey's dynamic work environment and culture promote employee growth, versatility, and continuous learning.
Deep dives
Creating a Recipe for Innovation Success
The podcast episode features an interview with Sean Houser-Fadour, the R&D senior director at Hershey, discussing the concept of innovation operations (innovation ops) and how it has helped Hershey achieve innovation at scale. The innovation ops framework includes people, process, culture, and tools, which work together to bring great products to market. By having a dedicated group focused on innovation ops, Hershey ensures the collaboration of different teams and facilitates the objective assessment of ideas. The outcomes of implementing innovation ops include increased efficiency, better collaboration across the business, and the development of successful new products.
Building a Dynamic Work Environment at Hershey
Working at Hershey is characterized by a dynamic work environment where employees have the opportunity to learn, grow, and develop. The company's culture, characterized by mutual respect and a wide portfolio of products, contributes to creating an engaging workplace. Employees at Hershey have the chance to map their careers within different functions of the company, promoting versatility and continuous learning.
The Journey of Innovation Ops at Hershey
The implementation of innovation ops at Hershey started with a recognition that R&D and marketing teams needed to collaborate to bring innovation to market effectively. By creating a dedicated team for innovation ops, Hershey was able to align resources, evaluate consumer acceptability, ensure technical and operational feasibility, and gain cross-functional alignment on investment decisions. The use of an information management system has been instrumental in tracking and managing the 900 active projects in the innovation pipeline, streamlining decision-making and improving overall execution.
Hershey chocolate company’s InnovationOps story I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with Shawn Houser-Fedor, whose session is titled “Creating a Recipe for Innovation Success: Hershey Chocolate Company’s InnovationOps Story.” Shawn is a R&D Senior Director at Hershey and she is about […]
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