The PR Breakdown with Molly McPherson 70: How to Conduct an Astronomically Bad Press Conference
Imagine planning a press conference to address a widely publicized cheating scandal and rebuild your baseball team’s reputation. You’ve got your lineup set for what should be a home run, but you end up striking out.
In this podcast, I’m dissecting the Houston Astros' failed press conference.
The good news is it gives us a perfect example of what not to do. You never know when scandal may arise, so here are some pointers you can add to your reputation management playbook today.
- [4:44] The planning.
This is the first question an organization needs to ask itself.
- [9:16] The optics.
How you should appear - and not appear - on camera.
- [11:53] The messaging.
Follow this framework to respond to any crisis.
- [17:33] The opening statement.
Here’s the best way to knock your intro statement out of the park.
- [18:09] The sentiment.
Why you need to get everyone aligned with the same message.
- [19:44] The moral.
How to prevent a strikeout at your next press conference.
Mentioned on the episode:
- Head to my website and scroll to the bottom to download “Writing a Press Release for the Digital Age.”
- Connect with me on Twitter.
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© Molly McPherson 2020
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