New Zealand Wine: Innovation, Purity & Global Growth with Charlotte Read

Jul 16, 2025

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In this episode of the Vint Wine Podcast, we’re joined by Charlotte Read, General Manager of Brand at New Zealand Winegrowers. Charlotte shares her unique journey from growing up on a vineyard in the 1970s to leading global branding efforts for one of the world’s most exciting wine-producing countries. We explore New Zealand's enduring success with Sauvignon Blanc, the rise of Pinot Noir and Syrah, and how the country is advancing sustainability, innovation, and regional storytelling.

Charlotte offers expert insight into:

The evolution of the New Zealand wine industry since the 1970s
Marlborough Sauvignon Blanc and its growing stylistic diversity
Why New Zealand Pinot Noir is gaining global prestige
Trends in low- and no-alcohol wines and vineyard-driven innovation
Sustainability leadership and the 30-year legacy of SWNZ
Expanding into new markets including China, South Korea, and India
How New Zealand is adapting to Gen Z preferences and digital storytelling

Plus, Charlotte shares highlights from the recent Pinot Noir conference and explains the national brand platform “Altogether Unique,” built on purity, innovation, and care.

🎧 Whether you're a wine student, collector, or just a curious drinker, this conversation is a must-listen for understanding the past, present, and future of New Zealand wine.

Chapters:

00:00 Welcome to the Vent Wine Podcast
00:43 Exciting Giveaways Announcement
03:59 Wine News Highlights
07:06 Interview with Charlotte Reed
12:06 Exploring New Zealand Wines
22:58 New Zealand Wine Industry Insights
26:05 Consumer-Driven Innovation
26:19 Building the New Zealand Wine Story
27:09 Expanding Beyond Sauvignon Blanc
28:18 Pinot Noir's Rising Prominence
29:10 The Impact of the Pinot Noir Conference
37:32 Sustainability in New Zealand Wine
40:16 Future Trends and Innovations
44:42 Global Market Expansion
46:41 Engaging Younger Wine Consumers
50:20 Resources for Learning About New Zealand Wines

Link to Facebook Group: https://www.facebook.com/groups/wineenthusiastsandcollectors/

News Article 1: https://www.thedrinksbusiness.com/2025/07/opus-one-earns-prestigious-butterfly-mark/

News article #2: https://www.foodandwine.com/champagne-rare-grape-wines-11767893

📍 For more on New Zealand’s wine regions, visit:

New Zealand Wine Discovery Course: https://www.nzwine.com/en/trade/learning/discovery-course/
Website: https://www.nzwine.com/en/about-us/
New Zealand Winegrower Magazine https://www.nzwine.com/en/media/nzwm/
NZ Wine Video: https://youtu.be/WJYKfaC6n4Q

NZ Wine Reports & Sustainability:

Annual report: https://www.nzwine.com/en/media/statistics-reports/nzw-annual-report/
Sustainability Report: https://www.nzwine.com/en/sustainability/sustainability-report/
Roadmap to Net Zero 2050: https://www.nzwine.com/en/sustainability/roadmap-to-net-zero/

The Vint Wine Podcast is hosted and produced by Billy Galanko. For more content follow Billy on Instagram @BillyGalanko_wine_nerd and for partnerships and collaborations please email billy@sommeliermedia.com.

Cheers!