Here is a recruitment business that doesn’t rely on outbound sales

Kyle Winterbottom has done things a little differently to the rest

Kyle and I sat down for this week’s episode of The RAG Podcast to discuss how his business has evolved since he was last on the show in 2022.

He’s built a global community of 1,500+ Chief Data Officers, driving all of his revenue through inbound relationships.

His brand, Driven By Data, isn’t just attracting clients – it’s making his business an acquisition target.

In this episode, we break down:

How community building generates sustainable, high-value recruitment revenue.
Why brand trust and credibility are the ultimate sales drivers.
The strategies behind monetising an engaged audience.
How inbound business creates new challenges for scaling and delivery.

If you’re serious about building a recruitment business that thrives on brand, credibility, and inbound opportunities, this episode is for you.

Chapters

00:00 Introduction to growth in recruitment

02:56 Kyle's journey and business evolution

06:08 Market challenges and business adjustments

09:01 Streamlining operations and team structure

12:00 The importance of community in recruitment

15:07 Revenue insights and business sustainability

18:10 Future vision: recruitment landscape shifts

21:06 Driven by data: building a community

23:58 Monetising community engagement

28:53 Removing bottlenecks and building community

30:00 The power of quality networks in recruitment

31:50 Monetising community engagement

33:43 Sponsorship and revenue growth strategies

35:06 Consistency as a key to success

37:09 Building trust and credibility in recruitment

38:11 The importance of inbound relationships

40:11 The role of brand in sales

42:23 Long-term strategies for community building

44:55 Facilitating knowledge and connections

45:33 Valuing community in business acquisitions

47:28 The power of audience in monetisation

50:35 Expanding community beyond borders

52:44 Purpose beyond placements

54:30 Balancing short-term and long-term strategies

57:20 Future opportunities and business value

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Episode sponsor: Hoxo

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