Nik Nocturnal interviews RJ PASIN, a music producer known for his viral guitar samples and collaborations with Bring Me The Horizon. They dive into the transformative journey of music production, discussing the renewed influence of guitars in modern genres. RJ shares insights on navigating social media, adapting to platforms like TikTok, and the importance of authenticity in creativity. The conversation also touches on the evolution of metal and the balance between originality and sampling in today's music landscape.
RJ PASIN's journey from sample maker to recognized producer illustrates the transformative power of social media in the music industry.
Emphasizing creativity and experimentation, RJ discovered his unique musical identity by stepping beyond comfort zones and enjoying his craft.
The current trend of genre-blending, particularly mixing guitar with pop and rap, is crucial for the evolution of metal music.
Deep dives
RJ's Journey from Sample Maker to Producer
RJ describes his evolution from a sample maker to a recognized producer in the music scene. Initially, he focused on creating guitar samples and sharing them through platforms like Looper Man, hoping for placements with producers. As he started to gain traction on social media, he embraced the 'sample this' trend, which marked a turning point in his reach and visibility. This shift allowed him to connect with a wider audience, leading to notable projects with established artists and solidifying his presence in the industry.
Emphasizing Creativity and Experimentation
RJ emphasizes the importance of creativity and experimentation in his music production process. He highlights that stepping out of his comfort zone and diversifying his content led to greater success, including the use of the guitar as an effects tool. By moving away from strictly emulating popular sounds and instead focusing on what he enjoys, he discovered his unique musical identity, which resonates with listeners. This approach not only helped him grow as a musician but also influenced his trajectory toward becoming a full-fledged artist.
The Impact of Social Media on Music Promotion
The role of social media in RJ's career has been pivotal, allowing him to share his work and connect with fans effectively. He discusses the evolution of his content strategy from simply posting screen recordings to creating engaging live performance videos, which attracted a larger following. RJ’s management helped him recognize the value of uploading viral content to streaming platforms, transforming short clips into full tracks that reach wider audiences. This thoughtful approach to content creation has been essential for maintaining his presence and appeal in the fast-paced music landscape.
The Fusion of Genres and Breaking Stereotypes
RJ praises the current trend of genre-blending in music, particularly the integration of guitar into pop and rap genres. He believes that the modern music scene is opening up to diverse sounds, allowing for collaborations between artists from seemingly disparate genres. This shift is crucial for the growth and evolution of metal music, fostering a more inclusive space where metal and pop can intersect. By participating in this musical dialogue, RJ hopes to play a role in making heavier sounds more mainstream.
Advice for Aspiring Creatives
RJ shares valuable insights for aspiring producers and content creators, emphasizing the importance of consistency and a robust work ethic. He encourages future musicians to prioritize creating ideas without becoming overly attached to any single project, as this can stifle creativity. By setting manageable goals and challenges, such as aiming to produce several loops a day, artists can improve their skills and increase their output. He believes that success lies in the ability to adapt, engage with audiences, and continuously experiment with new sounds.
