If you’ve ever smelled that warm and buttery smell in the mall, and minutes later, had an Auntie Anne’s pretzel in your hand, you’re not alone.
Auntie Anne’s has 2,000 locations in 26 countries. They’ve made 1.8 billion pretzels -- enough to go around the Earth 50 times. And their success is about a lot more than just that amazing smell.
Auntie Anne’s founder, Anne Beiler, is an incredible leader with a unique backstory. She joins Donald Miller on this episode of the Building a StoryBrand podcast to share the lessons she’s learned growing this company. Her story will inspire you in so many ways, especially if you’re passionate about personal growth and building a company with a greater purpose.
For a blog post summary of the episode with practical takeaways, visit http://buildingastorybrand.com/45
Why That Worked – Presented by StoryBrand.ai