Ep. 134 Fred & Christine Hodge

Fred there's magic in creating a business jam-packed with creativity and vision. His business, Clearview Washing LLC is technology rooted, with core values in company culture and customer service. Not what you would come to expect from an exterior cleaning company. At 19 years old, Fred caught the entrepreneurial bug when his parents had scheduled a window cleaning at their home – the company never showed up, and never even picked up the phone! Soon after witnessing this shoddy customer service, Fred put his studies in entrepreneurship to work. He joined forces with his dad, Fred Sr. to create a full-service, customer-centric exterior cleaning company. Fred is a Certified Conquer Coach and serves on the Entrepreneurial Advisory Counsel of his Alma Mater, Rowan University. He also beta tests cutting edge cleaning technology, including soft wash drones and solar cleaning robots. A life-long Yankees fan, Fred's true “field of dreams” is what has been created in Clearview's workplace – a level playing field with opportunities for all. With everyone working towards a common goal. His biggest achievement yet has been balancing his career with his family and hobbies. Fred is married with 2 children; he loves to travel, golf and experience food.

Since becoming CEO 5 years ago at Clearview Washing LLC in New Jersey, Christine Hodge has grown revenue by 200%, added 10+ staff, and average tickets have grown to $1,450 residentially and 10K commercially. A paralegal turned entrepreneur, Christine is a natural leader, tech-savvy systems integrator and excels at instilling a corporate culture of excellence and accountability. Clearview leverages an impressive tech stack that maximizes efficiency and automation, powered by Jobber, Responsibid, QuickBooks Online, Hourly IQ, ADP, Nice Job and Intouch GPS. Christine’s superpower is her ability to foster a corporate culture that inspires excellence, embraces change, and welcomes accountability. These attributes caught the attention of Jobber who recently filmed Christine for a YouTube mini-series on how to start and grow an exterior cleaning business, where she shares the processes, systems and strategies that have made Clearview a successful multi generation family business. Christine is a Foody, Mom of Two, Jersey Girl, Shark Tank super fan and loves sharing her passion for Small Business Tips and Process with fellow entrepreneurs.

Time Stamps:

📌[6:17]evolution of brands...

📌[6:46]From newspapers to Linkedin and instagram

📌[7:47]Using social media to help engage & talk to your customers (from all angles)...

📌[11:33]They use personal connections on LinkedIn before engaging with them on their business LinkedIn....

📌[12:39]He follows the companies he wants to do business with...

📌[13:17]Consistently making connections with their social media management company...

📌[17:00]Clearview Washing LLC LinkedIn Page: https://www.linkedin.com/company/clearview-washing-llc/

📌[18:32]Freddie's system for making connections. He asks to connect as a person first. Then he invites to his page. He keeps the "pushy" sales light...

📌22:14]Org Structure Evolution

📌[23:13]Importance of the Family Business but with some corporate structure

📌[29:35]Building careers not jobs

📌[31:41]https://hourlyiq.com/

📌[40:09]Systems and what to do when systems breakdown...

📌[44:28]I'm a millennial - just like tay! 

📌[44:37]New beginnings...

📌[46:29]Company vision boarding and then keeping it real to connect deeply... "what was the best moment of your life?"

📌[46:37]Kickoff Day

📌[46:42]Clearview Day

📌[47:42] "give me one of your best traits and attributes"

📌[48:37]Putting team goals on the board....

📌[50:32]Having a presence on LinkedIn....

📌[50:41]Make an Org Chart

📌[51:56]Look into Vision Boarding

📌[53:19]step out of your comfort zone, talk to your team and ask them deep questions! 

📌[53:49]Take time to build leaders in your company....

📌[54:29]Message Freddie & Christine on LinkedIn

📌[54:43]@clearviewwashing @theprocessceo

📌[55:21]"Do what you love, and you'll never work a day in your life"

⭐Quote of the Week⭐

"Do what you Love and you'll never work a day in your LIFE"

⇩ Resources ⇩

✯ Fred & Christine Hodge with https://clearviewwashing.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas