Competing in a Crowded Space with Omnisend's Rytis Lauris

Rytis explains the opening he saw in the market when starting Omnisend (01:13)

My thoughts on the importance of speed when entering a category without established competition (03:38)

The strategies that won Omnisend their first 100 000 customers (06:31)

Rytis describes Omnisend’s profitable agency partner program (07:37)

I discuss why partner programs can be difficult to pull off, and what agency partner are looking for (09:03)

Rytis explains how original research fuels Omnisend’s content strategy (10:31)

My thoughts on the benefits of original research in online content (11:47)

Rytis unpacks Omnisend’s pricing strategy (16:32)

I describe the advantages of being either the high or low-cost option in your market (17:46)

Rytis explains why bootstrapping the company gave Omnisend a competitive advantage (18:37)

My thoughts on the downsides of VC funding if your growth can’t catch up to your spend (19:22)

I explain why you need to be better AND different to compete in a saturated space (21:30)

Rytis explains the contributing factors in Omnisend’s rapid growth over the last two years (22:35)

I discuss how the law of double jeopardy benefits large companies (25:19)

Wrap up (29:11)