The Product That Keeps on Giving: Giveback Models

May 20, 2021

Guest

Annika Brümmer

Guest

Companies are blending for-profit with giving back, like Lemonade donating to nonprofits and Gorilla Conservation Coffee supporting conservation. Quartiermeister beer funds local projects, while Deed connects people to causes. Explore the impact and challenges of these giveback models in socially responsible businesses.

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Introduction

00:00 • 2min

Innovative Give-Back Business Models in Insurance

01:30 • 3min

Innovative Insurance and Conservation Coffee Blend

04:47 • 2min

Conservation and Community Empowerment through Coffee Initiatives

06:30 • 2min

Exploring Give-Back Models with Coffee and Beer Companies

08:10 • 2min

Beer Company's Social Impact Model

10:27 • 2min

Community Project, Lifestyle Change, and Volunteering Transformation

12:17 • 2min

Evolution from Social Volunteering App to Corporate Social Responsibility Partner

14:20 • 2min

Exploring the Impact of Give-Back Models in Socially Responsible Companies

16:15 • 3min

Exploring Giveback Models and Environmental Causes in Company Donations

19:08 • 2min

Community Impact through Funding and Corporate Social Responsibility

21:09 • 2min

Driving Impact through Giveback Models in Social Businesses

23:04 • 5min

The Power of Giving Back in Business Strategies

28:06 • 4min

Gone are the days of strict divides between for-profit companies and non-profit organizations. Companies are forced to acknowledge their role in society and oftentimes this is where the discussion around “giving back” is introduced. In this episode, we travel from Berlin to Bwindi and talk to four companies who have embedded a giveback element into their daily operations, not just as a sales tactic or a “purposewashing” campaign, but as a genuine vehicle to drive real change.

Nina Rauch is the social impact coordinator of disruptive insurtech company, Lemonade. They donate leftover insurance premium dollars to nonprofits of their customers’ choosing.
Lawrence Zikusoka is the co-founder of Gorilla Conservation Coffee based in Uganda. They donate $1.50 per kilo to conservation efforts through their award-winning organization Conservation Through Public Health.
Annika Brümmer is in charge of Marketing and PR at Berlin-based beer company, Quartiermeister. They support neighbourhoods by funding local community projects with 10 cents per litre.
Deevee Kashi is the CEO and founder of social impact and volunteerism platform, Deed. Deed uses technology to connect employees and consumers to good causes where they can donate their time, money and skills.

Are you an advocate for a more equitable and sustainable business world? Want to feel inspired by other like-minded leaders? Join our community of over 1,200 purpose-driven professionals.

Want to purchase some delicious Gorilla Conservation Coffee? Use the code: giveback. You can purchase GCC at the following websites: simbimall.com, greenspoon.co.ke, gorillacoffee.co.nz, onlinevetstore.co.nz, hilda.com.au, gccoffeeusa.com, moneyrowbeans.com

Want to purchase some Quartiermeister beer & merch? Use the code: purposetalk. You can purchase here: www.quartiermeister.org

Do you want to become a purpose innovator? Then take TrendWatching’s NEW Academy course and use this exclusive promo code: purpose10

The episode is the brainchild of TrendWatching and Business of Purpose. It was produced, written and hosted by Izzy Ahrbeck and edited by Terence Moore. The music is by The Other Steve and we had research help from Thomas Klaffke, Raquel Muzquiz, Bruna Boucinha and Ly Khuc. Podcast artwork by Zuzanna Loch and Nikki Ritmeijer.

Have comments, questions, guest recommendations? Email Izzy at izzy@businessofpurpose.com

Next episode comes out June 17th

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