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Find out how McDonald's lost the exclusive right to use the Big Mac trademark to Supermac’s in the EU, leaving them unable to prove genuine usage for all products.
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Quick takeaways
- In trademark disputes, genuine usage is crucial to uphold exclusive rights and differentiate in business fields.
- McDonald's lost the Big Mac trademark due to insufficient demonstration of trademark use across menu products.
Deep dives
McDonald's Trademark Battles: The Case of the Big Mac
Supermax, a fast-food chain, challenged McDonald's Big Mac trademark in the EU. Despite its well-known status, Supermax sought revenge due to an earlier trademark issue, leading to a legal dispute. To win such cases, companies must prove distinctions in trademarks, business fields, and menu items. Supermax's investigation revealed McDonald's insufficient use of the Big Mac trademark for all menu products, allowing Supermax to legally use the term.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode