Optimizing AMZ in 2025: Essential Strategies with Destaney Wishon

Amazon sellers, are you ready to conquer 2025? In this can't-miss episode of The Seller's Edge, Destaney Wishon of BTR Media shares actionable strategies for navigating Amazon's evolving marketplace. Learn how to leverage AI, optimize creative, and dominate your competition. Discover the power of Amazon Marketing Cloud (AMC) and get a sneak peek at Amazon's AI shopping assistant, Rufus!

Follow Destaney on LinkedIn: https://www.linkedin.com/in/destaney-wishon/

Check out BTR Media: https://www.btrmedia.com/

Episode 28 of The Seller’s Edge - Destaney and Jonathan talk about:

 

• [00:00] Introduction

• [00:57] General Thoughts on 2024

• [02:46] How Amazon Opened Up Analytics

• [03:23] Retargeting with AMC

• [04:46] What Made Brands Stand Out in 2024?

• [06:04] The Power of Image Carousels & Video 

• [08:55] Moving First and Learning Fast

• [09:36] AI has Leveled the Field for Creatives

• [11:48] Amazon will Roll Out Ads on Rufus

• [13:56] The AMZ Platform is Changing Quickly

• [14:48] Marketplace Mix

• [16:39] Rise of TikTok Shop

• [19:17] Specific Optimization Techniques

• [20:36] The Path to Purchase is Never Linear

• [23:38] Sellers Should Focus on These Strategies

• [25:20] Search Query Performance Dashboard

• [27:26] Excitement for 2025

• [29:01] “We are going to see increasing complexity…”

• [32:45] Are keywords dead?

• [35:22] Review of Actionable Insights

• [36:31] Recap and Closing Remarks

Key Takeaways:

1. Focus on Quality & Differentiation: Ensure your products are high-quality, your listings are optimized, and your brand stands out from the competition.

2. Embrace Creative Assets: Explore AI tools to generate visually appealing product images and videos for your listings and ad campaigns. Update your headline ads with seasonal creative elements.

3. Leverage AMZ’s Analytics Tools: Utilize Amazon analytics tools like AMC, the Search Query Performance dashboard, and more to gain insights into customer behavior and optimize advertising campaigns.

4. Be Agile and Reactive: Stay informed about emerging trends and algorithm updates, and be prepared to quickly adjust your strategies to take advantage of new opportunities.

5. Explore AI Integration: Explore different AI tools for use within your business, from keyword research to ad copy and image generation.