Business is about belonging, and identity is a critical aspect of belonging. As you work to build an inclusive brand, it’s essential to think carefully about identity and what types of categorizations are necessary. As we dive into this complex topic, I’ll go over challenges, real-world examples and strategies to help you approach your customer’s various identities.

Identity matters. Don't take shortcuts with it! The people you serve will reward you when you take the time to get it right.

This episode will also cover:

Common questions including the difference between ethnicity and race
The various challenges that can arise when categorizing groups of consumers
How categorizations and the data associated with them can help companies identify equity concerns and gaps

Get the episode transcript here

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16. Navigating the complex world of identity