Thea Green: The beauty entrepreneur behind Nails.INC

Thea Green, the founder of Nails.INC, is one of the UK’s most successful entrepreneurs in the beauty and self-care space. Her early background was in journalism, but she spotted a gap in the fashion market back in the late 1990s – and grabbed the opportunity. When the world was crazy about everything “dot com” and coffee shops, she saw that the UK hadn’t caught up yet with the American trend for getting a regular manicure at nail bars. She first built her beauty empire around nail bars on the high street and in department stores. These days she presides over a multi-million-pound retail business that is based on innovative nail products like varnish, art packs and polishes. Last year Nails.INC was acquired by a private equity firm in a reported £30m deal. Thea Green remains at the top of the company she founded. Dougal Shaw went to her HQ in Mayfair, London to learn how she has evolved as a leader and what others can learn from her experience...

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