More or Less #72: Trump's Influencer Strategy Pays Off and the Future of App Building (with Guillermo Rauch!)
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Nov 8, 2024 
Guillermo Rauch, CEO of Vercel, discusses the shift towards citizen journalism and the decline of traditional media gatekeeping. He emphasizes the democratization of content creation, noting that the rise of personal platforms allows diverse voices to emerge. The conversation touches on the implications of AI and algorithms in shaping public narratives and the erosion of trust in news organizations. They also explore the role of Vercel in facilitating application development and the challenges posed by bots and misinformation in today's digital landscape.
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Trump's Communication Strategy
- Trump's influencer strategy prioritizes volume and constant communication.
- This allows him to iterate, find resonant messages, and easily bury less successful ones.
Media's Challenge
- Traditional media struggles to cover Trump's high-volume, unfiltered communication style.
- They face a dilemma: report on every soundbite or discern the underlying truth.
Podcasts in the Election
- Trump utilized podcasts extensively during the election, speaking directly to voters.
- Harris, however, stuck to traditional media, missing this direct engagement opportunity.