Tim Boyle, President and CEO of Columbia Sportswear Company joins us to discuss the billion dollar outerwear company and its sponsorship of a Tour de France cycling team. Paul Swangard of the Warsaw Sports Marketing Center at the University of Oregon stops by to discuss the MLB All-Star game, the impact of the latest Tim Donaghy allegations on the NBA and InBev's $52M takeover of Anheuser-Busch.Tiger Woods.
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