Communication isn’t just a soft skill; it’s the backbone of leadership and the essence of sales. In this episode, we dive deep with Oliver Aust, a communications expert with over 25 years of experience, who has helped CEOs and founders around the globe sharpen their messaging. Oliver unpacks the critical role of clear communication in leadership, especially for CEOs who must effectively convey their vision to employees, customers, and investors alike. From the importance of knowing who you are to mastering the art of constructive feedback, this episode is packed with insights on how to lead through words and actions. Tune in to discover how effective communication can transform your leadership and drive your business forward.

In this episode, you will learn:

• Why communication is the lifeblood of a business (it's not just marketing!)
• The Three A's and Three D's for handling a crisis like a pro
• How to communicate your message to market

Plus, don’t miss out on a treat! Oliver is giving CEO Sales Strategies' listeners access to chapter 5 of his book, Message Machine, where he discusses attracting customers!