Fix Your Follow Up Failure To Grow Sales, Chris Wills

Aug 11, 2022

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Professional Sales Tips you'll learn today on The Sales Podcast...

Marketing for over a decade
7-year focus on financial advisers
Early in the paid marketing space like YouTube and Facebook ads
An internet marketing guy he followed took his skills to old school industries that weren't great at marketing and Chris did the same
Chris was drawn to the financial markets when he was younger so he focused on that niche
He was a "traditional" marketing agency for his clients
It worked, but he saw the problem that more leads is not always the answer
Get a better backend in place to nurture these leads

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You need a multi-media, multi-step follow-up sequence
Too many companies just want to pay for "hot leads" and they stack names into a system that can't handle them
You need to get better at converting your leads
A lot of companies are fine and offer a great product/service that people want but they can't sell!
They focus on the easy wins and they end up being fat, dumb, and happy
They really don't know how to sell
Most companies do not have a CRM or they are not using it properly
Let your authenticity come through your marketing
Content is still king
Sort, sift, and separate by being effective
Fix your follow-up failure

More leads is not always the answer."

There's always someone who wants to buy and you can dumb-luck your way into a sale with decent marketing."