TJ Adeshola (@TJay) - Head of US Sports Partnerships @Twitter

TJ Adeshola (@TJay) - Head of U.S. Sports Partnerships @Twitter joins us to discuss the growth of the social media platform and his role negotiating partnerships with U.S sports league, athletes and properties. TJ discusses the factors Twitter takes into consideration when determining what kind of content to bring to the platform, how athletes are using Twitter to speak out on non-sports issues while building their global brands and the success of live video programming that allows for real-time conversations on Twitter. TJ also discusses how esports/gaming and sports gambling will impact Twitter in the future. We also discuss how hashtags and emojis are created on the platform. Follow Sports Business Radio on our verified Twitter account @SBRadio.

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