James Hayhurst: Navigating Agency and Client Relationships

In this episode, we sit down with James Hayhurst, the visionary founder of The Magic Sauce Programme.

He shares how his experience working in both agency and client-side led him to create The Magic Sauce to help agencies and clients foster stronger relationships.

He reveals the powerful role that anger played in leading him to establish The Parents Promise, a mission close to his heart.

Join us as we delve into James Hayhurst’s courageous career moves, his commitment to making a difference, and the wisdom he’s gained along the way.

If you are a parent who has been through a separation or an educational professional, please click here to participate in the 2025 Education Project Survey.

📊 https://theparentspromise.org.uk/?check=true

🌐Parents Promise website - https://theparentspromise.org.uk/

🌐Magic Sauce website - https://magicsaucecourse.co.uk/

Video Chapters:

06:17 The difference between how Agencies and Clients judge success

09:52 Clients and the Agency side need psychological safety

12:11 The difference of working client-side

16:00 Setting up the Parents Promise and why

18:39 Parents need to talk about what we do if we separate 

20:53 How anger can drive action and change

24:45 Launching The Magic Sauce

29:30 How healthy relationships allow constructive challenges and accountability

32:41 Imposter Syndrome or Perfectionist Syndrome.

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