It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor targeting strategy.

Topics discussed in this episode include:

The pros and cons of SKAGs
The importance of exact match keywords
How to balance control and automation in your keyword strategy
Insider tips for spying on your competitors
Indirect Competitor Targeting

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode33

Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship

Google Ads Account Audit
Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get your account audited by "The Google Pro" - Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode33

Find Jyll on social media
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