Welcome to this episode of “Building the Premier Accounting Firm,” where we delve into the transformative power of specialization and self-sustaining business models in the accounting industry. Today, we are joined by the remarkable Cyndi Thomason, a Certified Profit First Professional and the visionary founder of Bookskeep. Cyndi has carved a niche in the e-commerce world by implementing innovative strategies that enhance profitability and operational efficiency. Together, we’ll explore her journey from a diverse clientele to becoming a leader in e-commerce specialization, the benefits of niche focus, and the importance of building a resilient, independent business. Get ready for an inspiring discussion on balancing professional growth with personal life, and discover actionable insights to elevate your business to new heights.

1. Cyndi’s Journey to Profitability in E-Commerce:

   • Began by helping a friend, leading to the adoption of Mike Michalowicz’s “Profit First” methodology.

   • Transitioned from a diverse client base to specializing in e-commerce, addressing specific challenges like technology and inventory management.

2. Niche Specialization Benefits:

   • Improved systems and targeted marketing strategies.

   • Co-authored “Profit First for E Commerce,” focusing on inventory solutions and client narratives for relatability.

   • Gained speaking opportunities and adapted to online advisory roles, particularly for women-owned brands.

3. Delegation and Business Independence:

   • Emphasized the importance of transferring processes to team members to ensure business sustainability.

   • Implemented a four-week leadership vacation to identify organizational gaps and encourage autonomous decision-making.

   • Personal experiences underscored the necessity of a dependable team during crises, allowing personal time for family.

4. Balancing Business and Personal Life:

   • Discussed challenges women face in balancing home and business duties, advocating for a supportive network.

   • Outlined three stages of business ownership: job holder, enjoying ownership benefits, and becoming an investor or visionary.

5. Transformation and Growth:

   • Cyndi’s evolution from a homeschooling mother to a successful e-commerce business owner using a profit-first approach.

   • Collaboration with Michalowicz and niche specialization catalyzed significant business growth.

Conclusion:

• Encourages serious approaches to life and business.

• Thanks to Cyndi for her insights.

• Promotes resources and networking opportunities for further business improvement.

Call to Action:

• Explore the “Profit First” method for enhanced business profitability.

• Consider niche specialization to address specific industry challenges effectively.

• Build a reliable team to support business operations and personal priorities.

Sponsors:

Universal Accounting Center

• Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

Offers:

Vist Cyndi’s website: https://www.bookskeep.com/

Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

• “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses.

• “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles.

• “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions.

• “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.

Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don’t want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.

In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It’s here you can become a:

• Professional Bookkeeper, PB

• Professional Tax Preparer, PTP

• Profit & Growth Expert, PGE

Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

• The Accounting & Bookkeeping Tips Facebook Group

• The Universal Accounting Fanpage

• Topical Newsletters:

• Universal Accounting Success

• The Universal Newsletter

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

For Additional FREE Resources for accounting professionals check out this collection HERE!

Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.

Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777